SELECTED WORK
The work comes first.
A race broadcast, a logo for Jake Critchley Racing and a simulator venue’s booking system. See the work in context.

WEBSITE & BOOKING SYSTEM
DriveHub by PASR
A digital home for a simulator venue, with a bespoke booking system behind it.

LOGO DESIGN
Jake Critchley Racing
Logo design for Jake Critchley Racing, built around the JCR initials in black and blue.
WHAT I DO
Creative, practical
and properly considered.
01
Broadcast & commentary
Live sim racing broadcasts, motorsport commentary and punditry, plus production for online events.
02
Video & audio
Edits, narrated promos, explainer videos, podcasts and audio stories, shaped around the people you want to reach.
03
Editorial & content
Race reports, previews, interviews and sponsor updates, with supporting graphics or video where needed.
04
Graphic design & motion
Logos, printed material, simple animation and content for venue and event screens.
05
Websites & systems
Useful websites and custom functionality, with hosting and email available alongside them.

THE PERSON BEHIND 2F
A direct line to the person doing the work.
I’m Tom O’Farrell. I started 2F Media in May 2021 as a home for sim racing broadcasts. Since then, the work has grown to include video, graphics, websites and digital systems.
I’m based on the Isle of Islay, working with motorsport, events, businesses and community groups here and further afield.
